One of the hardest things for artists while trying to find their place for their music underneath the sun is finding right record label for your productions, right people to approach and right way to approach them. At first, there isn’t some obvious connection between this things, but in reality they are really well connected and having a fair conceit of oneself is the most important thing.
So let’s start chronologically. You have to be real to yourself, produce as much as you can, train your ear as much as you can, try making remakes of your favorite productions, ask other producers, or even better, people who just like to listen that kind of music you’re producing, for their feedbacks on your productions. Listen to their opinions and try to make your sound, mix and master as big and fat as possible. It’s always good to look up to your favorite artist’s tracks and try A/B-ing your tracks with your reference tracks to momentarily get insights what should be improved. Long story-short, it really does matter to know when you are ready and when, most importantly, your music is ready to be sent to big labels’ A&R.
Let’s say you are aware that you’ve crossed the line of being mediocre and you finally have enough knowledge, great feedbacks, and good amount of finished projects with which you think you are ready to leave good first impression on big labels’ A&R agents. Now at this point you really don’t know what you are capable of doing with your name and your music and you ask yourself, what should I do next?
Let’s quickly jump to the right list how to approach them, step by step.
- As we previously talked in our article on “How To Get Signed By Major EDM Label“, it is really important to have sorted out your SoundCloud profile, social fan pages, your personal image as an artist and as a person and your internet presence. Try to avoid any kind of political interference, it is also a big plus if you are in good relations with everybody at the scene. Music, friendships and connections are only important things for you. We are talking about this because if you’ve read article mentioned above, if label gets interested in your music and you as an artist, they will likely check out your online presence, because good image of artists is always good image of recording label.
- Check out everything we’ve talked about in article above, about what you should try to avoid before sending any kind of demo or presenting yourself to the targeted label.
- Ask around and get working A&R e-mail. You don’t want your demo to end in wrong or unused inbox, there’s no use of that.
- Prepare your music (do not spam), just prepare a few (2-3 max) of your most valuable and promising demos. Way to do this is to upload your finished tracks to your SoundCloud account and make them private, and always enable download button, because SoundCloud uses some kind of “artist protection system” that significantly lowers quality of your track.
- Start writing an e-mail.
- In your email, you definitely should focus to be concise and accurate. Never type too much. It’s always good to be as friendly as you can, but to a certain limit of course. Keep it mostly serious and professional. Wish everyone involved in e-mail conversation a good day and get straight to the point. Also it is really nice touch if you say or ask person a question or two which is not related directly to your intention of sending demo. Something like: “Hope you are having a nice day.”, or “How are you?”, or “Hope everything is good!”.
- If this is your first email to a new A&R you’ve never spoke before, it is OK if you sum up a few words about who you are, where do you come from and what are your past achievements.
- After that you should attach to your email link(s) of your private track(s). Do not use URL shortener, because person at the other side don’t really know where you want to lead their computer to. So there is bigger chance they will bypass your demo submission. It is enough just to copy and paste private SoundCloud URL(s).
- After you’ve done that, it is enough just to express your wishes to hear back from them as soon as possible. And of course, thank them for their time. Because in a sea of demos, they are listening to yours, and you should be grateful that they took their time and listened to your demo. Always respect others and be patient. If your track is good enough, they will get back to you. They will get back to you mostly, even if track is not good enough. But this, of course, depends on many different factors on which none of us can affect.
- Now you should be waiting and hoping for the best.
And remember, be patient! Even if it takes a few months, 99% chances are that they will listen to your track. If they refuse you. That is just a sign not to be mad, but to motivate you to keep pushing and constantly be better and better. And if you keep it cool and if you keep working and not losing hope, hopefully you will get signed by them in the future.
Hope we helped you with this article. If you have any questions about music production or edm ghost production, or even if you want to speak to one of our guys who is working as ghost producer, feel free to contact us. If you have any other questions about right way how to approach big labels, also feel free to ask us. We’re here for you.
We want to wish you good luck with all of your demo submissions. Fingers crossed for you!